What the Technician Says: Model: KDL-32W700B
“Sony KDL-32W700B LED TV Smartly offers both excellent picture quality and intuitive Smart Features.
This TV is much better picture quality compared to the Samsung 32″ UA32H4000 and UA32H5000, mainly due to the Motionflow XR 200 (equivalent to Clear Motion Rate 200 and is superior to the Clear Motion Rate of only 100 as found in Samsung series 4 & 5*) . This effects the speed at which the pictures appear on screen.
Sony does not have the easiest interface (not the easiest TV to use).
This is not the top of the range in 32″ LED televisions, however is exceptional quality and this tier is both affordable and exciting. The KDL-32W700B has a sleek and stylish design. If you can’t quite afford the Samsung UA32H6400 then this is the best TV for you.”
Technicians Verdict: Motionflow XR 200 makes this the perfect quality level and price for a 32″ Television.
*Please note, this comparison in Clear Motion Rate is opinion only, and is only a guide to show how it compares with other brands.